• Identify key goals, objectives, target market, competitors & budget
• Review the website to ensure technology and content is adequate
• Set-up account with Google
• Competitive Research
• Conduct extensive Keyword Phrase research
• Write targeted ad copy
• Direct ads to the page that is most relevant to the search
• Provide weekly status reports for the first month

Monthly Management

• Monitor performance of the campaign
• Check for Google making any Keyword Phrases inactive
• Amend campaign as required
• Ongoing Keyword Phrase research
• Manage daily / monthly budget
• Ongoing competative research
• Provide monthly status reports and invoices
• Manage the relationship with Google
• Apply new Google functionality to the campaign as required