Microsoft Advertising Management Services

Despite years of trying, Microsoft Ads, which is the PPC Platform for Bing, has long been second best to Google Ads – never really encroaching on Google’s dominance – despite it’s best efforts

In fact as you will see if you look at the Microsoft Advertising interface, it looks uncannily like Google Ads – although Google Ads is rolling out a change to the look and feel of their interface, so will be interesting to see how Microsoft Ads reacts to that

One of the key functions Microsoft Ads introduced some while ago was the ability to import Google Ads Campaigns – they also allow imports from Facebook Ads and have recently introduced imports from Pinterest Ads as well

Although the search volumes are much lower, compared to Google Ads, they maintain their Conversion Rate is better

They also have the advantage that as Bing is the default search engine on any new Microsoft Computer / Tablet, they could have a captured audience using Bing instead of Google

Your ads could appear on the top or to the right of Bing, Yahoo, and MSN search results as well partner sites on the Microsoft Audience Network

Benefits

Some of the Benefits of Microsoft Advertising are:

• Target ads to display when someone searches your service area
• Control daily budgets with no mandatory spending limits
• Pay only when someone clicks your ad
• Set your bids to levels you are prepared to pay for clicks
• Potentially reach older, more affluent demographics
• Importing Google Ads, Facebook Ads and Pinterest Ads campaigns